The Guardian World· World
Channel 4 poaches Paramount’s £300m-plus TV ad sales business from Sky
Exclusive: Move is a big boost for Channel 4, days after it announced it is to cut 340 jobsBusiness live – latest updatesChannel 4 has poached the Channel 5 owner Paramount’s £300m-plus TV advertising sales business from Sky, in a huge boost days after the broadcaster announced it is to cut 340 jobs.The win is a big win for Channel 4, which relies on advertising for about 90% of its £1bn in revenu
Published Tuesday, 15 September 2026 at 10:53
Exclusive: Move is a big boost for Channel 4, days after it announced it is to cut 340 jobsBusiness live – latest updatesChannel 4 has poached the Channel 5 owner Paramount’s £300m-plus TV advertising sales business from Sky, in a huge boost days after the broadcaster announced it is to cut 340 jobs.The win is a big win for Channel 4, which relies on advertising for about 90% of its £1bn in revenues. Continue reading...
This is a syndicated summary. Read the full story at the original publisher:
Read on The Guardian World →