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BBC Business· Business

Is football AI-proof? Why tech investors wanted a slice of the World Cup

What was the thinking of the investors backing the now-canned plan, and are such proposals in the future inevitable?

Published Saturday, 8 August 2026 at 13:41
Is football AI-proof? Why tech investors wanted a slice of the World Cup
What was the thinking of the investors backing the now-canned plan, and are such proposals in the future inevitable?

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